Action Based Research | Meet The Team


	Rod Antilla - President rantilla@actionbased.com Rod offers over a decade of experience in quantitative marketing research methodology, design and "real world" application. Rod is uniquely able to assess key research issues and translate them into pragmatic, cost-effective research strategies. His informative style lends itself well to clarifying and quantifying objectives while at the same time focusing on "actionable" results. Having mastered a myriad of high-level quantitative techniques, Rod has applied this knowledge with a variety of clients and industries. These include customized segmentation strategies, conjoint methodologies, and perceptual mapping techniques, among others. Rod is now bringing this expertise to the online environment in the form of ABR Online - the Internet side of Action Based Research. Prior to founding ABR, Rod spent eight years as Director of Computer Services for Triad Research Group, and it's former parent company, Tactical Decisions Group. Rod received his Master's Degree from Cleveland State University's Consumer-Industrial Research Program (CIRP). He frequently serves as guest lecturer for the program, taking students through "real life" applications of marketing research techniques. BACK TO THE TOP Brian Blake - Senior Consultant bblake@actionbased.com Brian is an expert in decision science disciplines. He is particularly well-versed in the use of multivariate statistical analysis, market simulation models for management decision making, and psychometric measurement techniques. As a principal at Triad Research Group, and its predecessor, Tactical Decisions Group, he developed an array of unique services for national clients. One of these is Action Based Research's SPENDINGSTYLE SEGMENTATION SYSTEM described here on this Web site. Following nine years as a professor at Purdue University (from which he had received his Ph.D.), Brian joined Cleveland State University as Professor of Psychology and Director of the Consumer-Industrial-Research Program. Brian has authored over 130 papers for marketing textbooks, trade papers (such as Marketing News and Agri-Marketing) and journals (including Journal of Marketing Research, Journal of Consumer Affairs, and Journal of Applied Psychology). He has been a featured speaker and has taught numerous "mini-clinics" on research techniques at national conferences of the American Marketing Association, National Agri-Marketing Association, and American Psychological Association, among others. BACK TO THE TOP Marylou Strifler - Senior Data Analyst mstrifler@actionbased.com Marylou is the key player in managing all data processing and analysis projects. Her 8 years of experience enable her to manage the day-to-day activities involved in the research process as well as conducting higher-level multivariate statistical techniques. Marylou is also responsible for coordinating the analysis for ABR's proprietary Spending Style Segmentation System (Tri-S), a technique for the enhancement of relational databases. In addition, she assists in questionnaire design and the creation/design of graphical presentations and reports. Marylou earned her Bachelor of Science degree from Ohio State University and her Master's degree in the Consumer-Industrial Research Program at Cleveland State University. She began her career as a Research Intern at Tactical Decisions Group and was later hired as a data analyst for Triad before leaving to come to ABR as Senior Data Analyst. BACK TO THE TOP Shannon Curtis Kellogg - Research Analyst skellogg@actionbased.com Shannon has over eight years of quantitative market research experience. Her expertise relates to overall project design and management, questionnaire development, and multivariate analysis. Shannon has designed and managed both quantitative and qualitative projects for major corporations such as Brinker International, Perkins Family Restaurants, Keller Crescent Company, and Suntory Water Group. Shannon received her Master's degree in Consumer Industrial Research Psychology from Cleveland State University. BACK TO THE TOP Deborah Zanglin - Qualitative Research Consultant dzanglin@actionbased.com As a Qualitative Research Consultant for ABR, Debby brings her considerable expertise in the design, implementation and analysis of qualitative research to the ABR product mix. Debby has an extensive background in the areas of e-commerce, advertising development, package & merchandising design, customer satisfaction, branding and new product development. She specializes in focus group moderation, dyads, triads, in person and telephone depth interviews, dial research and observational qualitative methods. As a graduate of the University of Michigan with over 25 years of experience, Debby began her career in the Marketing Research Department of Procter & Gamble. She has also worked at AdTel - the Test Marketing Division of Booz Allen & Hamilton, was a partner at Burke Marketing Research and Director of Account Planning at Wyse Advertising. Debby started her own independent qualitative market research consulting business in 1993. BACK TO THE TOP Barry Radler, Ph.D. - Online Consultant bradler@actionbased.com Barry has over 10 years of survey and market research experience in both the public and private sector. Barry is an expert in a variety of statistical analyses and able to communicate the trade-offs inherent in quantitative social research. His experience ensures study recommendations that are both valid and useful. In his academic career Barry has examined the fundamentals of persuasion, media effects and human information processing. This experience gives Barry a proficiency in ensuring that research data is translated into actionable communication strategies. Barry received his M.A. in the Consumer/Industrial Research Program at Cleveland State University, and his Ph.D. in Mass Communication at the University of Wisconsin-Madison. Barry conducted marketing research for the UW's computing center for six years. Barry currently consults with ABR on a variety of projects and topics, including online data collection, high level quantitative analysis, and research design. BACK TO THE TOP Lisa Thiel - Qualitative Research Consultant lthiel@actionbased.com Lisa brings very specialized skills and experience in qualitative research to ABR's research team. She has worked extensively in both the consumer and industrial arenas, covering a wide range of marketing needs: •Advertising Evaluation •Product Naming •New Concept Testing •Package Evaluation •Product Positioning •Patient/Customer Satisfaction •Site Selection Studies •Product Merchandising Lisa is expert in analyzing and writing from the qualitative perspective. She previously established and managed the Qualitative Research Department at Triad Research Group, where she directed all qualitative activities and provided the majority of the project analysis. Lisa is currently completing her Master's degree at Kent State University. BACK TO THE TOP Rex Crider - Operations rcrider@actionbased.com Rex oversees all of ABR's fiscal and office operations and assists in the coordination of research projects to ensure timely and efficient execution. He has a Master's degree from Cleveland State University and consults professionally with small startup companies. In addition, Rex owns and operates his own graphic design business. BACK TO THE TOP
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