In 1983 Brian Blake was a co-founder and co-owner of Tactical Decisions Group, which grew rapidly, earning the reputation as Cleveland's "high tech" research firm. In 1996, TDG merged to form Triad Research Group. Rod Antilla directed the quantitative analysis division of both firms. In the fall of 1997 Brian, Rod and selected specialists spun off to found Action Based Research.
This new research group has years of experience -- the clientele has covered a wide range, running from local firms to national and global companies. Illustratively:
•American Greetings Corporation
•Blue Ridge International Products
•Cenex/Land O'Lakes
•Genie Company
•Glidden Company
•Cleveland Clinic Foundation
•Cleveland State University
•Dix & Eaton Corporation
•Equitec
•Fairview Health System
•First Energy (merger of Ohio Edison and Centerior)
•First Merit Corporation
•Marcus Advertising
•Merck & Company
•National City Corporation
•Northeast Ohio Community Health Plan (Formally of Blue Cross-Blue Shield of Ohio)
•Pizza Hut
•Roadway Express
•Window & Door Factory
In recent months, ABR has worked closely with several firms to complete image analyses, customized segmentation systems, product development and pricing, and market demand and potential.
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