ABR Online

The introduction of the Internet has created a new playing field for data collection. Web based surveys offer A flexible, timely, and cost efficient alternative to traditional data collection methods.

Web surveys yield results that are somewhat of a hybrid of the best qualities of phone and mail surveys. One might think of them as self-administered CATI interviews. Web surveys can accommodate multiple response questions, skip-and-fill patterns, open ended responses, and provide data collection for complex techniques such as conjoint analysis. However, unlike phone interviews, a web survey can incorporate multimedia in the interview, which allows for ad testing, product comparisons, and other designs which are difficult to gather via the telephone.

Action Based Research has been utilizing the Internet for data collection for over 3 years for a variety of industries utilizing many different analytic techniques.

Please click on the link below to take a short demonstration survey about computer printers and learn more about the various data collection techniques that are available online .

Take Survey Demo

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