» about ABR

company overview

Formed in 1997, ABR was created to provide a variety of high level, multivariate analyses for many industries including healthcare, banking and financial institutions, pharmaceuticals, academic and cultural organizations, food service and utility companies. Specifically, ABR has focused on perception and image assessments, customized segmentation systems, predictive modeling, conjoint methodologies, product development & pricing strategies, and market demand/potential assessments.

In the 20 some years ABR has been in existence, its customer base has grown to include such nationally and globally recognized industry leaders as Newell-Rubbermaid and its subsidiaries (including Calphalon, Sharpie, Rubbermaid Home Products, Sanford, Eldon and Little Tikes), American Greetings, and Progressive Insurance, among others.

ABR Provides Actionable Data

As a leader in high-level marketing research, ABR staff combine the expertise of over two decades of real world experience with today's most advanced research techniques in order to answer your questions with sound, actionable data.