Market research can give you more data, but it doesn't always inform you. And research that doesn't inform you about your business is a waste of resources. That's why we stress (and practice) collaboration and communication in order to get results that you can use and intelligence you can act on.
“The power behind smart, strategic decisions is sound research.”
We're not your common everyday researchers. Don't get us wrong, we are a team of highly skilled analysts with an academic background and years of university teaching experience, but we also have over a decade of practical, hands-on market research experience in a variety of industries.
And we're more than that. All too often we find that companies pay for research, only to have it languish on someone's dusty shelf because no one knew what it meant or what to do with it. At ABR, we're adept at translating “research-ese” and data into information that is both understandable and useable.
ABR's deep experience has also given us perspective about bottom line needs. We understand the need to balance practicality with your need for information. We understand that sometimes it makes more sense for a company to do a scaled-back version of a project rather than a full-blown one. And if that's the case, we design what's right for you.learn more...